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BASF Launches MasterProtect C 350, a Hydrophobic Wall Coating

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

BASF launched a new wall coating in the U.S. and Canada, engineered for enhanced protection of vertical concrete, concrete masonry units (CMU) and masonry.

MasterProtect C 350 hydrophobic coating is the latest addition to the MasterProtect line of protective coatings, part of BASF’s Master Builders Solutions brand. The hydrophobic properties of MasterProtect C 350 provide an attractive finish which resists dirt pick-up, and requires only rainfall or rinsing with water to remove any dirt which does accumulate, helping reduce exterior maintenance costs, according to the company.

MasterProtect C 350 can be applied as a restoration topcoat or to new vertical construction. It is designed to withstand wind driven rain as well as heavy UV exposure, resulting in long-lasting color retention.

MasterProtect C 350  is available in four tintbases, with formulations to match the 50 colors in the MasterProtect Color Portfolio. Custom colors are also available.

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